Hey, I'm Bill.

Contrary to what the name might imply, I’m not a 40 year old dad who mans the grill at family cookouts wearing white new balances telling terrible jokes. But I do like grilling. Ok... and I have a solid repertoire of dad jokes.

I'm a product design lead with a unique blend of over 15 years experience in front end development and user experience design specializing in Salesforce Sales Cloud (10k+ internal users) and Communities Cloud (300k+ external users).

Finding the illusive balance of user and business needs that improve the consumer's digital experience and business' bottom line is my driving force. I have a fantastic eye for design and the ability to create it - backed up with just enough know-how of how to build it... (ask the developers I work with - they love me and hate me for it).

I enjoy leading the UX strategy for projects and features at Allegis Group, one of the largest staffing and recruiting firms in the world, and mentoring an awesome team of designers and researchers. Recent projects include the launch of our own in-house design system based on Salesforce's Lightning Design System, and a mobile-first redesign of a Salesforce Community template in conjunction with a mobile app that uses a native app wrapper.

Skills & Talents

Languages & Frameworks

HTML5, CSS3, Sass, Javascript/jQuery, Pug (formerly Jade), Angular, Ionic, Bootstrap

Applications & Tools

Figma, Miro, Figjam, Adobe XD / Photoshop / Illustrator, Quantum Metric, Atom, VS Code

Awards & Achievements

E-Healthcare Leadership Awards
Silver Award for Best Doctor Directory
Johns Hopkins Medicine Find a Doctor

E-Healthcare Leadership Awards
Silver Award for Best Site Design
Doctors Community Hospital

E-Healthcare Leadership Awards
Best Overall Internet Site
East Carolina Behavioral Health

E-Healthcare Leadership Awards
Best Mobile Communications
Inova Health System

Web Marketing Association
Outstanding Web Site
Johns Hopkins Medicine

Web Health Awards
Mobile Website
Johns Hopkins Hospital Mobile Website

Maryland Society of Healthcare Strategy and Market Development
Site Migration & Redesign
Johns Hopkins Bayview

Professional Experience

Product Design Lead

Allegis Group

  • Be a customer advocate and identify opportunities to improve the overall experience of Allegis clients, job seekers and internal employees in an Agile (sAFE) environment.
  • Work with key stakeholders and product owners to set the vision for assigned projects.
  • Collaborate with experience owners to determine appropriate design methodologies for getting customer input pre and/or post launch.
  • Work with testers and conduct UX reviews to help communicate the findings and recommendations.
  • Develop sketches and wireframes for desktop, tablet and mobile to show screen flow, navigation and interaction details.
  • Present design concepts with cross-divisional teams explaining the purpose and rationale, with willingness to iterate.
  • Create and/or coordinate the development of prototypes to get customer employee feedback early in the development process, iterating original concepts based on findings and recommendations.
  • Develop and maintain detailed user interface requirements and work with business analyst team members to document requirements, ensuring scenarios are worked through.
  • Use existing qualitative and quantitative data to inform designs and solutions (e.g. web metrics, a/b test results, third party research, consumer profiles, etc.)
  • Work with web analytics team to determine post launch success metrics and use the data to suggest improvements.
  • Manage the user experience throughout the development cycle for your projects, ensuring a well thought-out product comes to fruition.
  • Analyze user interface problems and create solutions that meet measurable business goals and requirements.
  • Perform thorough user acceptance testing providing clear descriptions of issues and opportunities.

UI/UX Designer/Developer

Johns Hopkins Medicine

  • As part of the Core UX team, lead design efforts for the branded web experience of hopkinsmedicine.org.
  • Work to institute, sustain and update design standards for the public facing website.
  • Implement design systems and templates that meet the needs of various service lines and institutions.
  • Work with developers to produce modules and components as part of a pattern library to enable content editors to contribute to the website.
  • Using GIT and Webpack, contribute to the front end code repository for templates and components with HTML5, CSS3 (SASS) and JavaScript (jQuery).
  • Provide a modern and progressive look and feel to new, responsive sections of the website and converted sections.

UI/UX Designer/Developer

Northrop Grumman Corporation for the Center for Medicaid & Medicare Services

  • Lead the visual design of the Quality Payment Program website and ensure it to be modern and intuitive but also meet business goals and the needs of end users.
  • Collaborate in person and as a trusted partner, with members of the United States Digital Service (a team of top talent hired directly by The Whitehouse).
  • Provide exceptional vision within the Quality Payment Program Product Team, establishing a scalable design for the future state of the product and it's end users.
  • Set the standard for visual design and user experience throughout the entire Center for Medicaid & Medicare Services organization with the example of the Quality Payment Program.
  • Provide creative guidance and leadership of conceptual, current and future state of the Quality Payment Program product as its features grow and requirements evolve.
  • Create designs that make Product owners comfortably uncomfortable and motivate necessary conversation through tools such as Adobe Illustrator and Photoshop.
  • Bring brilliant designs to life with languages and technologies including HTML5, CSS3, Sass, Bootstrap, JavaScript/jQuery, Pug (formerly Jade), Angular, Ionic and Git.
  • Work closely with Business Analysts to understand requirements and to ensure that proposed designs meet business and user requirements.
  • Incorporate direct user feedback gathered through in-person and virtual user testing into conceptual and final production design.
  • Participate on a close-knit team utilizing Agile methodologies including sprint planning and story-pointing, daily standup and scrum meetings and sprint retrospectives using tools such as Jira and Confluence.
  • Work closely with developers to ensure a consistent and intended product design and user experience.

Creative Director

Centretek Solutions

  • Direct and lead a team of graphic designers and front-end developers to produce client creative, website and application design and front-end development.
  • Responsible for developing and maintaining creative process as well as participating in other various parts of the project lifecycle.
  • Develop creative process that integrates with other processes including business development, strategy, development and QA.
  • Institute standards for using specific applications and tools to aid in productivity and efficiency of team members including Adobe Creative Cloud, Axure RP and InVision.
  • Lead creative process with internal and client work.
  • Approve client facing and internal creative including wireframes, visual design compositions and deployments.
  • Conduct recurring design audits of client creative, ensuring sound ongoing direction and implementation.
  • Conceptualize and build working prototypes for clients that illustrate the look and feel of interactive websites including native and web-based applications and websites.
  • Conduct employee reviews, evaluations and development plans.
  • Track and approve employee time to ensure project budget and execution.

Web Designer

ONeil Interactive

  • Hand-code XHTML, CSS and JavaScript
  • Work with WordPress and other content management systems.
  • Use PHP while integrating content management systems.
  • Design and produce HTML email templates.
  • Design websites making products marketable and effective.
  • Demonstrate page layout with wireframes.
  • Access Google Analytics reports.



Over the years, I have traveled to Costa Rica on several week-long volunteer mission trips. As part of a team, I worked to help better the lives of impoverished individuals and their families through teaching and construction.

Eagle Scout

In 2007 I was awarded the highest rank in Scouting. As a young adult, I learned and practiced key skills any modern man should know - including wilderness survival, personal fitness and basket weaving.